I have a camera, I have a computer, and I have two feet. I've taken it upon myself to make a visual record of the beauty and the ugly of this oft-ignored town...which I believe to be highly underrated. Hopefully you can find something of value in this.
Ninth Blog Post
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I might not suck at marketing after all.
A Yelp review I wrote made something of a difference to a local restaurant—so much so, in fact, that they felt compelled to tell Facebook and Instagram all about it.
I think the Downtown Fresno Partnership made a mistake in its attempt to “rebrand” the old Fulton Mall as some sort of upscale entertainment and dining district—something it’s clearly not . What’s particularly egregious is that what it is is in many ways so much better than that: a blank slate, ready for your masterpiece. Or at least, it could be, if only City Hall got the hell out of the way. If the municipal government can’t fix what ails Downtown (and make no mistake: They can’t ), they should consider primum non nocere —“first, do no harm” and let property and business owners make more of their own decisions without their benevolent interference. The problem with trying to force something or someone into being something that it isn’t is you end up destroying the good of what’s already there. Downtown has suffered enough under the thumb of decades of the well-meaning, unilateral, and costly visions of a small handful of people who think they know better than bu...
This is a picture of Valparaiso Cafe and Roastery , which is on 744 “P” Street in Downtown Fresno, in the Warehouse Row office complex. They’re open weekdays from 6:30 a.m. to 3:00 p.m., the coffee is piping hot, they serve food, it's reasonably priced, and it’s quite good. If you live, work, or play downtown (and you should be doing all three), this is definitely a place to check out. Read on for a personal story. EDITING ALERT: I used Lightroom CC’s “auto” lens correction feature on this one. Something funny happened to me last night. After nearly (or maybe over; I haven’t kept track) a year of having left social media, I decided to create another Facebook account. As a marketer (albeit not a terribly successful or good one), I figured I needed to be “where the people are” in order to promote myself as a graphics designer, and, I suppose now, a blogger. It didn’t take me long to realize the people have all gone elsewhere. There are a few hangers-on and loyalis...
“…I will crawl on my belly over broken glass [in order to be someone worthy enough for you to hire].” I actually told this to somebody yesterday. Upon further examination, I realized that this is actually more or less what I’ve been telling everybody as part of my job search. In fact, I might even say it does a good job of summing up the lion’s share of the world’s job-seeking advice. This is strange considering the job market today technically favors job seekers. At least, that’s how it seems to me; I can’t know for sure. The only thing I do know for sure is this: I haven’t been doing right by myself for a very long time. It’s true that I’ve exhausted my last dime. It’s true that I both maxed out my credit card and depleted my savings just trying to survive the last two years. It’s also true that I’m under-qualified (on paper, at least) for most design job openings as they’re posted on job boards. It’s true that my cell phone is broken and I can’t afford a new one. It’s true I...
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